Meesho is an Indian social commerce platform that empowers individuals, particularly micro-entrepreneurs and small businesses, to start their online businesses without any investment. Founded in 2015 by Vidit Aatrey and Sanjeev Barnwal, Meesho enables users to resell a wide range of products to their network using social media platforms like WhatsApp, Facebook, and Instagram.
We have take 2 different users with diverse demographics for this particular problem statement
Have taken Amazon as a competitor here.
| Product | Amazon | Meesho |
|---|---|---|
| Entering the Location on the Homepage | On the homepage, Amazon gives an option to type pin-code or use the current location | Meesho just has an option to type the pin code |
| Impact on the Users for entering location | Users don’t have to leave the app to search for pin code, they can turn on the location & get it easily | Users might drop here, because users have to leave the app to search the pin code. |
| Offer Discovery & Readability | Amazon by default creates a section as per the nearest festivals & makes it easier for people who want to do festive shopping. Also, the offer banner size is perfect which makes it easily readable for all kinds of users | Meesho does not have festive section & great readability due to small banner size |
| Impact on Users for offer discovery & Readability | Users can directly see festive products at one place on the homepage itself. Proper readability of offers can engage users in the offers | Users have to search festive products like other products and have to click on each offer banner to know the details |
| Recommendations for Buyers | Amazon provides a section "Keep shopping for" on the homepage itself and users can find it without scrolling. This can remind users to buy the products they were searching for in case they have missed it. It uses algorithm based on customer behavior, searches, views etc. to make this section | Meesho does have "Products for you" section similar to Amazon's section, however users need to scroll a bit to find it and it does not have all the products user searched for. |
| Impact on Users for Recommendation for Buyers | Amazon's solution solves the abandoned cart problem and reminds user to buy from where they have left | Users might forget to buy what they've searched for and might need to search it again to find the product or scroll a bit on homepage which is not easily accessible |
Meesho’s Entering Pincode options (couldn’t attach Amazon’s ss because app didn’t allow me:p)
No Holi(Festive) offers/store visible. Offers banner too small in size.
Amazon’s Homepage: Big Offers Banner with Festive store section & Keep Shopping for section to remind users where they left
As per the below 3 factors-User Impact, Business Value & Feasibility to implement the features, we will first go with Providing customized recommendations to each user based on their search history, view analytics and behavior, followed by making UI changes in the banners and giving festive specific stores & offers, finally reaching to improvising giving an option to user to detect location automatically
